Dick's Sporting Goods acquired the rights to brand outdoor lifestyle products with the celebrated Field & Stream name in 2006. In coordination with Dick's in-house team, Fitch set out to carry the brand's outdoorsman authority from the magazine cover to the shelf through identifiable colors, textures, tones, and symbols. Fitch/Dick's team: Molly Bernarding, David Denniston, Dennis Field, Killian McIlroy