creative best books
adidas outlet
RETAIL VISUAL COMMUNICATIONS
My team at Fitch was hired by Adidas to update the signage in their outlet stores. We scrapped the generic catalog-model shots for actual athletes and color coded the space for easy wayfinding. The system was implemented at 74 stores across the USA. Fitch team: David Denniston, Brian Schmitt
adidas outlet store adidasland poster and category icons adidas outlet fixture graphics